Experience
The MX Group
Associate Creative Director 2021-present
Senior Art Director 2019-2021
Led creative direction for 20+ integrated B2B campaigns annually, aligning strategy, copy, and design to drive measurable business outcomes
Partnered with strategy and clients to translate business goals into creative aligned to pipeline, awareness, and engagement KPIs
Directed and mentored a team of 2-3 designers, improving output quality and delivery consistency across accounts
Elevated visual systems and campaign frameworks to improve scalability and cross-channel consistency across multiple concurrent accounts
Clients: Zekelman, Grundfos, MTS, V3, Project Management Institute
Aisle Rocket Studios
Senior Art Director 2016-2019
Led creative execution for national brands across print, digital, and environmental platforms
Delivered high-volume campaign and retail work supporting multi-million-dollar brand portfolios
Managed designers and freelance teams to maintain quality, efficiency, and brand consistency
Collaborated cross-functionally to keep complex projects in scope, on schedule, and on strategy
Translated shopper and brand insights into creative that supported engagement and conversion
Clients: Whirlpool Brands, Gladiator, Craftsman, James Hardie, Caesarstone
Upshot
Senior Art Director 2014-2016
Art Director 2011-2014
Junior Art Director 2010-2011
Led award-winning creative across print, digital, and environmental platforms for global brands
Owned campaign ideation and brand strategy from concept through execution
Managed and mentored designers, supporting efficient workflows and creative development
Delivered consistently high-quality work across multiple accounts in a deadline-driven agency setting
Clients: New Balance, Proctor & Gamble, Kraft, Subway
Education
Bachelor of Fine Arts in Graphic Design | 2008
Bachelor of Fine Arts in Art Education | 2009
University of Illinois at Urbana-Champaign