Customization Experience

The New Balance 574 experience transformed customization into a retail moment at Foot Locker’s Times Square flagship location.

We designed a tactile, story-driven display blending digital touchscreens with physical materials and design context to guide and inspire users. The experience extended to a window installation featuring an oversized lenticular shoe and dimensional stitched messaging.

AWARDS
2013 MarCom Awards Platinum (ads/point of purchase)
2014 Hermes Creative Awards Platinum (new category)
2014 Hermes Creative Awards Gold (point of purchase)
2014 A.R.E. Design Awards Store Fixture Award
2014 Hub Prize Bronze Award
2014 Pro Awards Honorable Mention (best in-store retail campaign)